Don't miss the chance to explore the latest trends in the collection. Book your spot here to attend the Pura BES Trend Collection 2025.

Creative freedom without borders allows to create, experiment and design. The freedom to choose is necessary and fundamental to grow and develop artistically. Freedom is “do what you love, and love what you do”.

For all BES hairstylists and the BES family, hair coloring has always been considered something magic, art, dream and enchantment...

The new Academy Bes Style Stars are located a few kilometers from Milan, the fashion capital of the world.